Beyond Time. Beyond Geography.

The Founder

Point of Origin: 42° N

Viett was founded on a single, uncompromising standard: “Never create anything lesser than what your father or mother wore”.

For Vasilije Joksimovic, the ultimate motivation behind the brand is rooted in a centuries old history, the legend of a royal master tailor from Prato who once crossed the sea to the Montenegrin north. This historical encounter became the blueprint for Viett. It proved that the absolute precision of Italian craftsmanship and the austere pride of the Montenegrin mountains were always meant to intertwine.

The Architecture of a New Heritage.

The foundation of Viett stems from a singular vision: to resurrect a forgotten aristocratic code. Recognizing the sheer historical weight of Montenegrin royalty, founder Vasilije Joksimovic orchestrated a definitive cultural bridge. His ambition was to define a sovereign aesthetic that binds the uncompromising pride of his origins with the patrician grace of Italian nobility.This alignment of two royal lineages establishes a new contemporary lexicon. Viett operates as a modern institution, a direct translation of dynastic gravity into an era that demands absolute presence.

A Rejection of the Temporary

True luxury cannot be mass-produced. Operating outside the traditional fashion calendar, Viett releases only one collection annually, strictly limited to 500 pieces worldwide. By sourcing the rarest materials globally and collaborating with master tailors in Italy, Vasilije ensures that every good serves a purpose beyond mere appearance. It is a return to clothing that commands respect.

" Never craft anything weaker than what your father or mother wore."​

Vasilije Joksimovic, founder.